Raising your vibration is about more than just feeling good-it’s about becoming magnetic. Energy is everything, and when your frequency rises, so does your power to attract the people, opportunities, and experiences aligned with your purpose. You don’t chase. You align and receive.
For me, it began over a decade ago-long before I had the language for it. I was lost, stuck in a life that didn’t fit. I graduated from Arizona State thinking I’d go to law school, mostly because those were the only classes that held my attention. I’ve always been freedom-minded, curious about systems and how to bend them. But after college, I realized I didn’t want to be an attorney.
Instead, I floated. I worked for my father as a Local 1 union ironworker by day and lived for Chicago’s nightlife by night. Alcohol was my escape, but it led to all sorts of other problems: fights, drugs, and jail (I’ve been arrested at least 9 times). I looked like I had it all together-designer clothes, bottle service, charm-but inside, I felt ashamed, lonely, and lost. Everything changed the night I watched Fat, Sick & Nearly Dead. A documentary that followed an Australian businessman who transformed his health in 30 days through juicing. Something clicked. I bought the same juicer the next day, loaded my fridge with organic produce…and then I went out and got wasted.
The next morning, feeling foggy and full of guilt, I saw that juicer on the counter and remembered it was time. I fired it up, and threw everything in: kale, carrot, beet, apple, lemon, ginger. What came out looked disgusting: an ugly brown color. But just like everything else that touched my lips back then, I chugged it. And then it happened.
I felt a rush of purifying energy unlike anything I’d ever experienced. The guilt, the shame: evaporated. I felt clean. Clear. Forgiven. It was like that juice washed away my sins. That was the first time I raised my vibration.
From that day on, I was hooked. Juicing became a daily ritual. I explored ingredients, built recipes, dragged my friends to juice bars in Miami and LA after late nights out. They laughed when I dropped hundreds on juice and raw food. But, I loved how it made me feel: alive, inspired, and lean. I realized:
This Was It.
My calling. I signed a lease for a space in River North and started building what would become HI-VIBE. Around the same time, I met Victoria—my soulmate and now wife. We opened our 1st shop, then a 2nd. Then, our daughter Silvia was born. Then, a 3rd shop. Then, our son Boban. My life exploded with exactly that which I was seeking: love & purpose.
12 years later, I understand that the feeling from that first glass of juice wasn’t just about nutrients. It was an energetic shift. I’ve witnessed it in thousands of people through our cleanse programs. Once you feel it, you want more. So, what’s actually happening when you raise your vibration?
First, understand that food is grounding. But, digestion and elimination require massive energy, up to 80% of our body’s daily output. When you consume raw, cold-pressed juice, the body doesn’t need to digest. The nutrients are absorbed within 5 minutes, creating an energetic surplus.
That surplus is redirected to healing. Inflammation disappears. The digestive tract clears. The mind quiets. The pineal gland—our internal antenna—begins to activate. This awakens intuition, clarity, and awareness. In this state, we begin to see beauty in everything: skylines, relationships, even hardships. Gratitude floods in. The more gratitude we feel, the more the universe gives us to be grateful for.
But most importantly, when your vibration is high— you become magnetic. You attract that which you seek as you broadcast coherence, alignment, and clarity.
That’s the power of raising your vibration. It changes how you see. It changes how you feel. It changes what you attract. It changes everything.
My mission has become our cleanse programs, crafted to be the most exquisite, high vibrational experiences in the world.

They're More Than Detox.
They’re empowering superfood journeys that leave you feeling clear, light, and inspired.
It's time to raise your vibration.